Cybersecurity
SB 923 is Law: CCPA deletion rights now reach third-party data
A new law in California, SB 923, has been signed into effect, expanding the California Consumer Privacy Act (CCPA) to include the right to delete third-party data. The law, which takes effect on January 1, 2024, requires companies to provide consumers with the option to delete their personal data collected by third-party vendors. This includes data stored in cloud storage services, online platforms, and other external services used by the company. The law applies to businesses with annual gross revenues exceeding $25 million, those that buy, sell, or share personal data of 50,000 or more consumers, households, or devices, or those that derive 50% or more of their annual revenue from selling consumers' personal data. Businesses must provide consumers with a clear and conspicuous notice of their right to delete data, and allow consumers to opt-out of the collection and sale of their personal data. The law also requires companies to keep records of data deletion requests and provide consumers with the ability to designate an authorized agent to delete their data on their behalf. The California Attorney General's office will be responsible for enforcing the law, and consumers can file complaints with the office if they believe a company is not complying with the new law. Consumers can also sue companies for up to $7,500 per intentional violation of the law. The law is intended to provide consumers with greater control over their personal data and to promote transparency and accountability among businesses.