Loot boxes, influencers, and addictive features face an EU crackdown

The European Union is proposing a new Digital Fairness Act that aims to tackle exploitative online practices, including loot boxes, misleading prices, and addictive design features. The Act could save EU consumers up to €13.7 billion a year and provide fairer competition for businesses. Companies that violate the regulations could face fines of up to 6% of their worldwide annual turnover. Gaming organizations have criticized the proposal, calling its restrictions on virtual currencies, loot boxes, and micro-transactions 'unworkable, unjustified and disproportionate'.