Toyota’s Scion is back, starting with an American-made, 25-mph kei truck

Toyota is reviving the Scion brand as an experimental mobility incubator, with its first vehicle being an Indiana-built, American-spec kei truck. The kei truck, called the KEI-01, is a 25-mph vehicle with a 660cc three-cylinder engine and a continuously variable transmission. It is intended for use in fleets and is designed to be small and fuel-efficient, with a footprint about half that of a full-size pickup. The Scion brand is being positioned as a testing ground for utility, outdoor adventure, and customization, and is not intended to target youth-market hatchbacks as it did in the past.