Streaming is still trying to be TikTok

Streaming services like Paramount Plus and HBO Max are introducing short video feeds to compete with YouTube and social media apps like TikTok for viewers' attention. The feeds aim to make subscription worth paying for by providing a steady stream of clips to keep users engaged. Despite the efforts, the success of these feeds is unknown, and YouTube remains the leading platform for video viewing, accounting for 15.8% of viewing through US TV sets in August. The streamers are competing with social apps that have millions of users and a strong presence in mobile video viewing.