Free video-streaming service Tubi lets users share curated watchlists now

Tubi, a free ad-supported streaming service, has introduced a feature called Mixtapes that allows users to create and share curated watchlists of movies and TV shows. Users can add nearly 400,000 movies and TV episodes to their mixtapes, give them a title and description, and share them with others or keep them private. The feature is available on Tubi's website, and some pre-made playlists are already available, including 'Millennial Memory Lane' and 'Bald Baddies'. Users do not need a Tubi account to watch a mixtape, but they do need one to create one. The feature is designed to help users find content on the service, which is experiencing content fragmentation, a problem cited by 33% of streaming users as a negative factor in their TV experience. 49% of users are willing to cancel a service if they struggle to find what to watch.