X launches its own clipping feature to spur influencer engagement

X has launched its own clipping feature, allowing users to trim and share short, shareable clips from videos. The feature includes a 'Clip from' label linking back to the original video, and creators can earn rewards through X's Original Content Rewards program. The move aims to attract influencers and compete with other social media platforms like TikTok and YouTube. The clipping feature is designed to let users share their favorite moments from any video and add their own commentary without leaving the X platform. X has been expanding its content offerings in recent years, including introducing long-form videos and long-form blog posts, to compete with other social media sites. The company has also added features like exclusive threads and rewards programs to attract creators and keep them on the platform.