Instagram’s Effect Builder makes new filters from AI prompts

Instagram has launched an Effect Builder tool that uses AI to generate custom filters for users' Stories posts. The tool is available on the web for US residents over 18, and allows users to describe their filter idea in a prompt box, attach style reference images, and upload their own photos to preview the effects. Users can also ask for changes in follow-up prompts and allow Instagram's AI to rewrite their prompt. The generated effects can be submitted directly to Instagram for approval, and if approved, will be available for anyone to use in their Stories, with a link back to the creator's profile.