Disney and Adobe are building generative AI tools together

Disney and Adobe have partnered to develop proprietary 'artist-led' generative AI models for Disney's production pipeline, including theme parks, cruise line, ESPN content, and more. The partnership will provide Disney with early access to Adobe's latest technologies and will explore emerging technologies, including responsibly developed AI. The collaboration will see Disney work directly with Adobe on customized AI models tailored to Disney's properties, trained on unique world knowledge to generate commercially safe and production-ready outputs. Adobe will also contribute to expanding internal creative workflows at Walt Disney Studios and identify ways to use AI to enhance ESPN content and engage sports fans. This partnership builds on Disney's existing relationship with Adobe, which has already seen Disney's Imagineering R&D division use the Firefly AI platform for theme park development.