Tesla Hasn't Had a Successful New Product Launch Since JB Straubel Stepped Down

Tesla's Cybertruck has been a commercial failure, with a net project loss of around $2 billion and annual sales of only a small fraction of its target 250,000 units. The vehicle was overpriced and underperformed on range, and its reservation numbers were misleading due to a low $100 deposit and a promotion that allowed customers to lock in the price of Full Self Driving. The failure of the Cybertruck marks the first major product launch failure since JB Straubel stepped down as Chief Technical Officer of Tesla. The company had high hopes for the Cybertruck, which was supposed to disrupt the US pickup truck market and follow in the success of the Tesla Model S.