There’s no slowing down media’s pivot-to-video 2.0

The media industry is shifting towards a new video format, driven by social media platforms and the success of TikTok. This pivot is different from the previous attempt at video content in the mid-2010s, which was marked by inflated video views and layoffs in the industry. Social media companies are now prioritizing video content, and the media industry is playing catch-up, with some publishers taking years to adopt vertical video and coordination efforts to feature reporters on camera.