IRA Velinsky – Commodore's Industrial Designer

Ira Velinsky, an industrial designer at Commodore, was instrumental in creating the iconic designs of the company's machines, particularly the Commodore CBM-II series, which is often mistakenly credited to Porsche Design Studio. Velinsky's work at Commodore spanned a decade, from the early 1980s to the early 1990s, and his designs showcased a transition from industrial to ergonomic aesthetics. He joined Commodore after sharpening his skills at Digital Equipment Corporation, where he challenged the company's traditional beige box designs. Velinsky's designs were influenced by his time at DEC and his goal to move Commodore away from the 'sheet metal constraints' of the early PET 2001.