From the front row to the hot seat — what the midterms mean for Big Tech

Big Tech companies, which previously aligned themselves with President Trump, are now attempting to rebuild ties with Democrats ahead of the midterm elections, but it remains to be seen whether their image makeover will be effective. This shift in strategy comes as Democrats have pledged to tighten oversight of AI, and the industry faces scrutiny in state capitals, local communities, and the markets. The companies' efforts to improve their public image through hires and partnerships may be seen as 'PR washing' by some, but it could also be a genuine attempt to adapt to changing political winds.