Ford launches a ‘privacy promise’ and explains how and why it uses customer data

Ford has launched a 'privacy promise' to keep customer vehicle data safe and give them control over what they share, and has created a website to educate customers about its data practices. The promise comes as Ford prepares to launch connected cars, and the company wants to be transparent about how it uses customer data. Ford's chief privacy officer says the company is making it clear about its data practices and giving customers control over their data. The move comes as automakers face scrutiny over data collection and sharing practices, with some companies being fined for selling customer data to third parties. Ford's new privacy push aims to educate customers about how they share data and give them control over their vehicle data.