Here’s what ‘renoa’ — the first new fiber in 25 years — feels like

Everbloom's new fiber, renoa, is a sustainable alternative to cashmere made from waste protein sources, including cashmere and wool scraps, down, and feather 'lint'. Renoa is washable, affordable, and environmentally friendly, and has been approved by the U.S. Federal Trade Commission as the first new fiber classification in 25 years. Everbloom uses an AI model for material science to develop the fiber, which is currently being scaled up for production.