When Electric Cars Were for Women

In the early days of the automobile industry, electric cars were marketed towards women due to their perceived appeal of being quiet, clean, and easy to start, whereas internal combustion engines were seen as noisy and difficult to operate. This shift in marketing strategy was a significant departure from the common perception of women's roles in society at the time. Electric cars were seen as more feminine, in contrast to the 'masculine' internal combustion engines. The market for electric cars declined with the rise of gasoline-powered vehicles, but it paved the way for future innovations in the industry.