Reddit is moving to “a logged-in-only experience,” CEO says

Reddit CEO Steve Huffman announced that the platform will shift to a logged-in-only experience to improve user engagement, ad targeting, and data protection, and will start testing this change in non-US markets in Q4. The decision comes after search referral traffic dropped by over 1 million per week in October, with a potential decline in daily active unique users by a low-double-digit percentage in Q4. Reddit aims to become a 'direct daily habit' for internet users and reduce its dependence on search referrals. The change will allow the company to better protect its user data and adapt to emerging regulations.