TikTok expands into restaurant guides with ‘Must Eat’ feature

TikTok has introduced a new feature called 'Must Eat' that aggregates restaurant recommendations from over 40 million posts and comments on the platform, allowing users to browse by city, cuisine, price, rating, and location. The feature is split into 'Everyday Eats' and 'Elevated Dining' categories and includes direct booking options via OpenTable. It is currently available in New York City, Los Angeles, and San Francisco. The feature puts TikTok in direct competition with Yelp and Google Maps, leveraging its user-generated content to provide personalized recommendations.