Google expands AI Search ads globally as core ad growth slows

Google is expanding its AI-powered Search ads globally, aiming to capitalize on the growing demand for generative AI, even as its core Search advertising business experiences a slowdown. The expansion includes introducing ads in AI mode to international markets and increasing the monetization footprint globally. This move comes as Alphabet's third-quarter revenue grew 25% year over year to $127.6 billion, but Search advertising growth slowed to 12% year over year. The company's AI features, such as visual searches and voice searches, are driving users to engage with Search in new ways, with queries in AI Mode being three times longer on average than traditional searches.