As AI agents reshape the web, Google opens Gemini and Search to more apps

Google is launching a developer platform that allows businesses to connect their apps to its AI experiences in Search and Gemini, enabling users to access a range of services through preferred AI providers. The Connected Apps Platform is currently in beta and available to developers in the US, allowing them to integrate their apps with Google's Model Context Protocol (MCP) server or Android MCP using the AppFunctions APIs. Developers can then register, test, and submit their apps through the Google Connected Console, choosing whether to make them available through Search, Gemini, or both. This move aims to shift consumer behavior towards using their favorite services through AI providers rather than individual apps. The platform will allow developers to track app performance metrics such as traffic, latency, and error rates once the app is live.