Instagram doesn’t have a plan to pay long-form video creators

Instagram's long-form video feature, Features, is being tested, but creators are disappointed by the lack of clear monetization opportunities, unlike YouTube's performance-based incentives. Instagram head Adam Mosseri acknowledged the concern, stating that the company is exploring options to help long-form creators get paid. However, the exact solutions are unknown. Some creators feel that Instagram is asking them to create content for free without providing direct ad revenue, likening it to 'making fun of us'.