From cheap tool to premium subscription: When a beloved app's price skyrockets

Several popular apps, including Evernote, Plex, Quicken, Robokiller, and Inkdrop, have increased their prices significantly, with some users facing hikes of over 10 times the original cost. Evernote's highest tier now costs over 3.3 times as much as it did in 2023 and 10 times more than its 2008-2016 annual subscription price. The price hikes are not necessarily a sign of undervaluing customers, but rather an attempt by the developers to extract more revenue from loyal users.