Major League Baseball is looking for a new kind of fan

Major League Baseball (MLB) is embracing internet culture and social media, using a song by Olivia Rodrigo in a promotional video to reach a wider audience. The video, posted on Instagram and TikTok, features clips of players from teams in the running for the World Series, set to Rodrigo's song 'My Way'. The video has gained over 2.1 million views on Instagram and 615,000 views on TikTok. MLB's social media team, led by vice president of social media and innovation Cameron Gidari, aims to engage with a broader audience and make the sport feel more relatable to younger fans. This move may be crucial for the sport's survival, as it often struggles to compete with other sports in terms of viewership and engagement.