Watch out, YouTube — Instagram goes from short-form to 90-minute videos

Instagram is testing a new feature that allows creators to upload videos up to 90 minutes long, a notable shift in strategy from its previous focus on short-form, vertical video content. This could potentially challenge YouTube's position as the most lucrative platform for creators, as Instagram's current monetization model primarily relies on brands and does not pay creators directly per view. YouTube's payment model, on the other hand, provides creators with 55% of ad revenue earned from their videos, allowing them to earn significant amounts of money.