Pennsylvania will require labels on AI-generated ads

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act, requiring AI-generated ads to include a label indicating that they were created using artificial intelligence. The law applies to all types of ads, including still images, videos, audio, and text, and will take effect on a date to be determined. The exact format of the label has not been specified, but it will be similar to labels used in other jurisdictions.