Startups don’t need to go viral to win customers

Founders and a VC discussed strategies for retaining early customers at TechCrunch Disrupt, emphasizing that going viral is not the only path to success. Instead, they focused on building a loyal community through direct engagement and customer relationships. The conversation highlighted the importance of understanding customer needs, providing excellent customer service, and leveraging user-generated content to build trust and retention. This approach allows startups to build a steady growth trajectory without relying on fleeting viral moments.