Disney Raising Prices Days After Confirming Ads Will Now Show Up on Every Tier

Disney+ is increasing its prices, with the ad-supported plan rising to $7.99/month, and the ad-free plan increasing to $13.99/month. This change comes after Disney confirmed that ads will be shown on all tiers of its subscription service, including the premium tier. The price hike is effective immediately, and the ad-supported plan will show ads in up to 4 minutes of content per hour. The increase is attributed to the company's efforts to boost revenue amidst declining subscriber growth.