Spotify’s current AI bet is about being the music service that agents choose

Spotify's current AI bet is on being the music service that agents choose, as co-CEO Gustav Söderström believes the rise of AI agents could be beneficial for the platform. Söderström sees AI agents as a way to increase user engagement and discovery of new music. He notes that AI agents, such as Amazon's Alexa, Apple's Siri, and Google Assistant, are becoming increasingly prevalent in homes and cars, and that Spotify aims to be the go-to music service for these agents. This would give Spotify a new channel for users to access its music and potentially increase its user base.