Switzerland proposes banning profiling-based ads to minors

The Swiss government has proposed a ban on profiling-based targeted advertising to minors, citing concerns over the potential harm to children's mental health and well-being. The proposal, which is currently in its draft stage, aims to amend the country's Federal Act on Unfair Competition. The ban would prohibit companies from collecting and using personal data of minors for targeted advertising purposes. The proposal also includes provisions for a fine of up to CHF 250,000 (approximately $260,000 USD) for companies that fail to comply. The Swiss government has published the draft on its website, inviting public feedback and comments.