General Tech

Apple's new 'Switch to Safari' campaign details why you should ditch Chrome

Apple has launched a new campaign, 'Switch to Safari', aimed at convincing users to switch from Google Chrome to its own Safari browser. The campaign highlights several reasons why users should make the switch, including Safari's ability to provide a more private browsing experience, thanks to its Intelligent Tracking Prevention (ITP) feature, which blocks cross-site tracking. It also emphasizes Safari's performance, saying that it loads web pages 50% faster than Chrome on the latest Macs, and that it uses 2.7 GB less RAM than Chrome. Additionally, Safari's tab management features allow for better multitasking, with the ability to have up to 1,000 tabs open at once. The campaign also mentions that Safari is more secure, with built-in security features such as the ability to automatically update to the latest security patches and warnings for suspicious downloads.

Read the full article at 9to5mac.com →