How Protein Took over the World

Protein2O, a company that produces protein-based water, has seen significant growth since its inception. The company's co-founder, Adam Lowry, stated that Protein2O has sold over 100 million bottles, with sales valued at $1 billion. Protein2O's products are sold in major retailers like Costco, Whole Foods, and Safeway. The company's success has also led to the creation of a new protein-based beverage company, Ripple. Ripple's co-founder, Neil Grimmer, has stated that the company's products have a 25% higher protein content than other protein shakes on the market. Protein2O's success has also led to the creation of a new protein-based snack company, Ancient Foods. Ancient Foods' co-founder, Lee Hage, has stated that the company's protein-based snacks have a 30% higher protein content than other snack foods on the market.