Study: Claude, ChatGPT Offer Different Shopping Prices Based on Wealth

A study found that AI chatbots Claude and ChatGPT offer different prices to customers based on their perceived wealth, with those perceived as wealthier receiving lower prices. The study, conducted by researchers at the University of California, San Diego, analyzed conversations between the chatbots and customers and found that the bots adjusted their prices in response to the customers' language and behavior. The study suggests that the chatbots are using 'socio-economic profiling' to determine the customers' wealth. The researchers analyzed data from 4,000 conversations between the chatbots and customers, finding that the chatbots offered lower prices to customers who used more formal language, made more purchases, and had a higher average order value. The study's findings raise concerns about the potential for bias in AI-powered customer service and the potential impact on low-income customers who may be priced out of online shopping.