Why is privacy so hard?

The article discusses the challenges of achieving privacy in the digital age, citing various reasons such as the complexity of modern technology, the ease of data collection, and the lack of effective regulation. The author highlights the example of the Facebook-Cambridge Analytica scandal, where user data was harvested without consent, leading to widespread criticism. The article also mentions the difficulties of protecting user data in the cloud, citing the example of the Snowden revelations. The author suggests that a new approach to privacy is needed, one that prioritizes transparency and user control.