Your Big Mac might cost more if McDonald's AI thinks people nearby can afford it

McDonald's is testing an AI-powered pricing system that adjusts prices based on a customer's location and personal data. The system, called 'Dynamic Pricing,' uses data from various sources, including social media, credit scores, and demographic information, to determine how much customers are willing to pay for menu items. The system is being tested in several locations in the US, with the goal of reducing price disparities between different locations. For example, a Big Mac might cost $6.99 in one location but $7.99 in another, even if the two locations are near each other. The system is also designed to adjust prices in real-time, so prices can change throughout the day based on demand and other factors.