DraftKings Is Using AI to Behaviorally Target Chronic Gamblers

DraftKings is using AI to supercharge its online behavioral advertising, targeting chronic gamblers with personalized ads. The company's AI system uses a combination of data from its platform and third-party sources to identify and flag users who are at risk of developing problem gambling behavior. It then uses this information to deliver targeted ads that encourage users to gamble more, exploiting the vulnerabilities of individuals who are already struggling with addiction. This practice is a clear violation of the company's own stated commitment to responsible gaming, and raises serious concerns about the ethics of AI-powered advertising.