Gadgets
I Fixed a Tractor Using John Deere’s Self-Repair Service. Farmers Aren’t Sold on It
John Deere's self-repair service has been met with skepticism from farmers, who are hesitant to use it due to concerns about data collection and the potential for reduced profitability for dealerships. The service, which allows owners to repair their own equipment, was tested by a writer who successfully fixed a tractor using the service. However, the experience highlighted the complexities of farm equipment and the importance of specialized knowledge and tools. The writer noted that the repair process was time-consuming and required a significant amount of time and effort. As a result, many farmers are choosing to stick with traditional repair methods, even if it means losing access to the data collected by John Deere's service. The company has not released official sales figures for the service, but it is clear that it has not been widely adopted by farmers.
Read the full article at wired.com →