Fifteen years later, the Apple Cards origin story

Apple's Apple Card, a credit card issued by the tech giant, was first announced in 2019. The card's origin story, which began 15 years prior, involved a team led by Apple Pay's Jennifer Bailey. The team worked with Goldman Sachs to develop the card, which was the first to integrate directly with the iPhone's wallet app. Apple Card's design was influenced by a collaboration between Apple's design team and a team led by artist Jony Ive. The card's design was meant to be visually appealing and to reflect the Apple brand's aesthetic.