OpenAI is enlisting an influencer army to make it look 'good for the world'

OpenAI has hired a team of social media influencers to promote its products, including ChatGPT, through sponsored content and ads on Instagram. The goal is to rebrand OpenAI as a company that is 'good for the world', shifting the public perception of the company from being seen as 'scary' to being seen as 'positive'. The influencer marketing strategy is expected to be a key part of OpenAI's marketing efforts in 2026, with a focus on promoting ChatGPT and other AI products. The company is partnering with popular social media influencers to create sponsored content and ads that showcase the benefits of its technology, with a focus on how it can be used for good.