Explaining to business people why building software is still hard

The article discusses the challenges of building software, citing the difficulties of explaining complex technical concepts to business stakeholders. The author argues that the rise of no-code and low-code platforms has created unrealistic expectations among non-technical businesspeople about the ease of software development. They claim that building software is still a complex and time-consuming process that requires specialized skills and expertise. The author suggests that the term 'lovable' has become a euphemism for 'ugly' and 'buggy' software, and that the industry should not pretend that software development is easy or straightforward.