9 Ads per Minute: FIFA Cup 26 – "the price of the beautiful game"

FIFA Cup 26 viewers are exposed to an average of 9 advertisements per minute, with the World Cup's broadcasting rights holders making over £10 billion from commercial deals. The research, conducted by the University of Bristol, analyzed 4.5 hours of live broadcast footage from the 2022 FIFA Men's World Cup. The study found that 67% of the ads were from betting companies, with 24% from food and drink brands.